Workshops & teaching

Sarah Hyndman has been a design and typography educator for over 15 years, below are the workshops she currently delivers. She also teaches for UK and international colleges and universities find out more.

Typography is not just your voice, it creates a first impression that tells the story of your brand—using it well will have positive impact on your revenue. Do you want to use type to communicate your story and really connect with your audience? Isolate just the type styles of a brand, and they communicate a huge amount. It’s not about the kerning, it’s about the impression they make on the subconscious.

Book an activity-packed workshop, which will benefit your business by expanding your team’s communications toolkit as you invest in their continuing professional development. Type Tasting workshops empower entrepreneurs to tell their story, inspire creatives with design thinking, equip communications teams and designers with effective and research-based resources. We also create exciting breakout events for a launches, conferences or festivals. We’ve created sessions for adidas HQ, BBC, BumbleBizz, D&AD, Interbrand, Monotype, Springett’s, Virgin Active, Wellcome and WGSN.

Workshop options below, or go to teaching

Perception, storytelling and decoding type

PERCEPTION, STORYTELLING & DECODING TYPE

Levels
• For all
• Design industries

Harness the power of storytelling and learn how to decode fonts to optimise your brand story.

Investigate psychology and type perception in an activity-packed session away from the computer designed to help you tell the story of your brand or product. Learn about theories with access to Type Tasting research not yet published. Discover how your own experiences influence the choices you make, and understand how you can use this knowledge to better connect with and motivate your audience. Games, experiments, challenges and hands-on typographic explorations bring theories to life and invite you to become a part of the discovery process.

Options
• 1 hour interactive lunchtime taster
• 2.5/3 hour evening social session
• Half-day workshop
• Full-day workshop

Find out more

Pop up typography lab

POP-UP TYPOGRAPHY LAB

What might fonts smell like? What memories do they store? Are these collective memories or personal associations? The pop-up lab features a range of experiments that are designed to gather data, and also to encourage you to think differently about typefaces and perception as you take part in them.

• As a fun mass particiption activity at an event or conference.

• Experiments can be combined with a Q&A style session with Sarah who will explain more about the experiments and the results.

• As an ice-breaker and pre-project R&D session with clients, for which experiments are designed to gather background information for your new project.

Find out more

Multisensory type

CREATIVE THINKING FOR ALL THE SENSES

Levels
• For all
• Design industries

This is an an immersive and multi-sensory journey through type. You will discover how multi-sensory stimuli can inspire your creative thinking and idea generation, from sound to smell. You will explore how harnessing the senses can trigger nostalgia and make emotional connections with an audience, making a brand or product more memorable.

Games, experiments, challenges and hands-on typographic explorations bring theories to life and invite you to become a part of the discovery process.

“Tasting, smelling, listening to and even saying type! Mind blowing workshop” “So interesting, so brilliantly delivered and such a clever structure.”

Options
• 1 hour interactive lunchtime taster
• 2.5/3 hour evening social session
• Half-day workshop
• Full-day workshop

Find out more

Brush strokes to typography

Type Tasting x Better Letters present:

FROM BRUSH STROKES TO TYPOGRAPHY
How sign writing shaped typography. This is a new workshop created exclusively for Better Letters.

Take a creative tour through the history of letterforms and discover how the sign writer’s brush has profoundly influenced the development of typefaces in Europe and North America.

You’ll use a selection of mark-making tools including charcoal, pens, pencils and poster paints in your exploration of letterforms (you’re welcome to bring your favourite pens and brushes). This is not a sign writing technique workshop; but it is an ideal companion because it teaches you theory to complement the skill.

Public workshop 23rd March
Find out more and book now

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Previous workshops
Fantastical time travelling type safari
Design thinking with typography
Gin and type tasting
Wine and type tasting

See case studies of previous workshops

Get in touch to commission a workshop for your group or organisation, click here to find out about Sarah’s teaching availability

 

Font Selfie Machine photo by Nicole Gordon.