What is Type Tasting?

Type Tasting was founded by Sarah Hyndman in 2013 as a platform to change the way we talk and think about typography. She’s a public speaker and educator who specialises in audience engagement and works with exciting clients to challenge assumptions. Type Tastings are immersive events for mainstream audiences, interactive multisensory installations, trailblazing workshops and fun talks with lashings of audience participation. Sarah is a published author and graphic designer who explores multisensory typography.

Type Tasting is a platform for Sarah’s research into type, perception, multisensory typography and typefaces as cultural codes. She researches and quantifies how we respond to typefaces through live experiments, surveys and interviews. She publishes her findings in her books, shares results in her talks and workshops, and has co-published two studies with Professor Charles Spence of the University of Oxford. Her research is self-initiated and self-funded and she shows how typography can be used to create positive change.

 
Sarah on Channel 4 television's ‘Sunday Brunch’.

Sarah on Channel 4 television's ‘Sunday Brunch’.