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Sarah Hyndman teaching


Go back to workshops

Sarah Hyndman has a Master’s degree in Typo/Graphics (distinction). She wrote and taught the year-long Experimental Typography CMP course at the London College of Communication (University of the Arts London) for six years alongside her commercial practice. She creates bespoke workshops for the D&AD, she is on their award judging panel and this year is the jury president for their New Blood typography category.

She is a guest tutor for colleges both in the UK and abroad including the Ecole Intuit Lab Mumbai, Cal Poly, Portland State University, RMIT Melbourne, Shillington and VIA University College Denmark.

Sarah Hyndman teaching

10 module course

Students explore how typography creates an emotional connection by evoking mood, creating trust and conveying personality. The structure of each day includes lectures, creative sessions, individual feedback, experiments and group discussions. Information is underpinned by scientific understanding combined with results of Type Tasting research.

The modules can be arranged from a one-week intensive to half-day sessions for a full term:
• One-week typography intensive: 5 x full-day sessions
• Five weeks: 5 x full-day sessions
• Full-term: 10 x half-day sessions

This course is available in the UK or can be delivered internationally as a one-week intensive.

Case study: Ecole Intuit Lab, Mumbai, India

Case study: what the students thought

“What fascinated me was Sarah’s way of understanding and explaining type. It isn’t just about what type looks like; it is about how it makes you feel. We looked at type in ways that we had never considered before.” 

Half or full-day workshop

This is an intensive day that combines type and perception with hands-on drawing exercises that bring the history of type to life. This is based on the current Type Tasting workshops with additional exercises and feedback appropriate for level of the students.

“Tasting, smelling, listening to and even saying type! Mind blowing workshop” “So interesting, so brilliantly delivered and such a clever structure.”

One-year course

Sarah wrote and taught the year-long Experimental Typography course at the London College of Communication (University of the Arts London) for six years. Please get in touch if you would like to discuss long-term teaching availability.

Why Fonts Matter
Why Fonts Matter

Books by Sarah Hyndman have been translated and are available in Hong Kong, Japan and South Korea.