Why is typography important?

Typography is your voice. It impacts your revenue because it can enhance and add meaning to your message, communicate your values and tell the story of your product or brand.

Use typography to build trust, make an emotional connection with your audience and to set you apart from your competitors. Poor type choices can look sloppy and unprofessional, too corporate and cold, or can loose the trust of the audience if they don't feel authentic. Discover how typefaces make a first impression and communicate your unique story. It’s not about kerning, it’s the impression they make on the subconscious.

Knowledge of new ideas in science and design underpins exciting and original events that reveal the power of typography, highlight the language of social culture or tell the story of a brand. These immerse participants in a multisensory journey as they become a part of the discovery process.

Type Tastings are packed with originality, humour, a dash of theatre and lashings of audience participation.

Clients include adidas, D&AD, WGSN and Wellcome, see the full client list.

Type Tasting founder Sarah Hyndman is on a mission to change the way we talk about typography by exploring it from the point of view of the type consumer. She demonstrates the integral role it plays in our everyday lives; and that it reveals a great deal about popular culture and social history.

Sarah Hyndman is a graphic designer, author and public speaker, known for her interest in the psychology of type. She believes that design can be used to create positive change and her main area of expertise is multisensory typography. Sarah works on collaborative research studies with the Crossmodal Research Laboratory at the University of Oxford.

“Absolutely amazing! Lots of activities to figure things out for ourselves. Very interactive, loved the visual elements and games” adidas

“Brilliantly delivered and such a clever structure” D&AD Festival

“Wasn’t sure how relevant a session on fonts would be to me. BUT I was so wrong!” WGSN