2019

September 2019 to June 2020 INSTALLATION  Sense Me exhibition  Trapholt Museum, Denmark  Artist   Find out more  ( English translation )

September 2019 to June 2020
INSTALLATION
Sense Me exhibition
Trapholt Museum, Denmark
Artist
Find out more (English translation)

Coming soon     Type Tasting Books   An exciting new publication series. Join the  mailing list  for updates. Become a  Patreon  or  get in touch  to become a sponsor.

Coming soon
Type Tasting Books
An exciting new publication series.
Join the mailing list for updates.
Become a Patreon or get in touch to become a sponsor.

Wednesday 4th September  Letterform Unlimited  The Department Store, Brixton  Co-host

Wednesday 4th September
Letterform Unlimited
The Department Store, Brixton
Co-host

Sunday 14th July & 18th August  Hidden messages in London’s typography  10.30am–1pm & 3pm–5.30pm £65 (£55 earlybird), 2.5 hours  Host   Find out more and book

Sunday 14th July & 18th August
Hidden messages in London’s typography
10.30am–1pm & 3pm–5.30pm
£65 (£55 earlybird), 2.5 hours
Host
Find out more and book

Saturday 6th & Sunday 7th July OPEN STUDIOS WEEKEND  Buy typographic ephemera & books  Drop in, find out about Type Tasting and get your hands on a signed book.  Chocolate Factory N16 7SX   Join the mailing list for updates

Saturday 6th & Sunday 7th July
OPEN STUDIOS WEEKEND
Buy typographic ephemera & books
Drop in, find out about Type Tasting and get your hands on a signed book.
Chocolate Factory N16 7SX
Join the mailing list for updates

Sunday 9th June TYPE TASTING POP-UP   Stoke Newington Literary Festival   Would you snog/marry/avoid that font? Games and demonstrations at locations around the festival. #TypeTasting on Twitter/Insta for locations throughout the day

Sunday 9th June
TYPE TASTING POP-UP
Stoke Newington Literary Festival
Would you snog/marry/avoid that font? Games and demonstrations at locations around the festival.
#TypeTasting on Twitter/Insta for locations throughout the day

5th to 7th June TALK   Kerning Conference   Faenza, Italy  Speaker

5th to 7th June
TALK
Kerning Conference
Faenza, Italy
Speaker

28th & 29th May TALK   Design Thinkers Vancouver      Speaker

28th & 29th May
TALK
Design Thinkers Vancouver
Speaker

Coming soon WORKSHOP  Branding incubator sessions for startups and entrepreneurs   Find out more

Coming soon
WORKSHOP
Branding incubator sessions for startups and entrepreneurs
Find out more

16th May TALK   Glug Brighton   Read a review   Speaker

16th May
TALK
Glug Brighton
Read a review

Speaker

12th May MASTERCLASS   Soho House, London   Hidden messages in London’s typography  Workshop host, for club members

12th May
MASTERCLASS
Soho House, London
Hidden messages in London’s typography
Workshop host, for club members

30th April & 14th May JURY PRESIDENT, TYPOGRAPHY   D&AD New Blood Awards

30th April & 14th May
JURY PRESIDENT, TYPOGRAPHY
D&AD New Blood Awards

30th March WORKSHOP Type Tasting x  Better Letters  present:      From brush strokes to typography     A new workshop created exclusively for Better Letters.  Booking now

30th March
WORKSHOP
Type Tasting x Better Letters present:
From brush strokes to typography
A new workshop created exclusively for Better Letters.
Booking now

26th/27th March WORKSHOP  1HQ  + Sarah Hyndman present:     Fonts decoded     How to use type and semiotics to optimise your brand story.

26th/27th March
WORKSHOP
1HQ + Sarah Hyndman present:
Fonts decoded
How to use type and semiotics to optimise your brand story.

14th February LAUNCH   What’s Your Type?    The Type Dating Card Game by Sarah Hyndman, Laurence King Publishing  Author  Best played with friends who aren't graphic designers. You'll laugh, you'll groan, and you'll discover that everybody has an opinion!

14th February
LAUNCH
What’s Your Type?
The Type Dating Card Game by Sarah Hyndman, Laurence King Publishing
Author
Best played with friends who aren't graphic designers. You'll laugh, you'll groan, and you'll discover that everybody has an opinion!

11th February TALK  Experiments with type  Wolverhampton University  Speaker

11th February
TALK
Experiments with type
Wolverhampton University
Speaker

8th February TALK   Diálogos 2019   EASD València  Speaker

8th February
TALK
Diálogos 2019
EASD València
Speaker

15th January TALK  Experiments & language  Adobe, San Francisco  Speaker

15th January
TALK
Experiments & language
Adobe, San Francisco
Speaker

 

2018

December only  Type Tasting Studio Sessions   Spend an hour in the enchanting Type Tasting studio and you’ll never look at fonts in the same way again. Ideal as an unusual Christmas social. Suitable for all, £25 per head, min 5 people. Chocolate Factory N16 7SX   Find out more and book

December only
Type Tasting Studio Sessions

Spend an hour in the enchanting Type Tasting studio and you’ll never look at fonts in the same way again. Ideal as an unusual Christmas social. Suitable for all, £25 per head, min 5 people. Chocolate Factory N16 7SX

Find out more and book

24th & 25th November  Type Tasting Christmas Open Studios Weekend  11am to 5pm  FREE TASTER TALK at 3.30pm each day  Buy signed books and typographic goodies, take part in live experiments including type & chocolate pairing, hear about Sarah’s new book series. Type Tasting Studio, Chocolate Factory, Farleigh Place, London N16 7SX. Free, drop-in,  find out more   Hosted by Sarah Hyndman

24th & 25th November
Type Tasting Christmas Open Studios Weekend
11am to 5pm
FREE TASTER TALK at 3.30pm each day
Buy signed books and typographic goodies, take part in live experiments including type & chocolate pairing, hear about Sarah’s new book series.
Type Tasting Studio, Chocolate Factory,
Farleigh Place, London N16 7SX.
Free, drop-in, find out more
Hosted by Sarah Hyndman

Type Tasting x  #mindmonsters  present:  17th November  Words for Change: Rewriting the Stories that Shape You  What would a successful and confident life and career look like for you? Hands-on transformational workshop,  find out more   Hosted by Hazel Gale & Sarah Hyndman   Get in touch  if you’re interested in the professional development version of this workshop.

Type Tasting x #mindmonsters present:

17th November
Words for Change: Rewriting the Stories that Shape You
What would a successful and confident life and career look like for you? Hands-on transformational workshop, find out more
Hosted by Hazel Gale & Sarah Hyndman
Get in touch if you’re interested in the professional development version of this workshop.

Type Tasting x Museum of Brands present:   Naughty or Nice?  Sarah Hyndman presents insights from the  Typographic Interventions  research that has been taking place via the Pop-up Typography Lab throughout the year.

Type Tasting x Museum of Brands present:

Naughty or Nice?
Sarah Hyndman presents insights from the Typographic Interventions research that has been taking place via the Pop-up Typography Lab throughout the year.

Type Tasting x Flat Iron Square present:  22nd & 27th September  Gin & Type Tasting  An interactive and multi-sensory journey through the surprisingly entwined stories of gin and type. “ A fantastic evening full of fascinating new facts, tasty & unusual gins”   Hosted by Sarah Hyndman   Two nights only   Find out more

Type Tasting x Flat Iron Square present:

22nd & 27th September
Gin & Type Tasting
An interactive and multi-sensory journey through the surprisingly entwined stories of gin and type. “A fantastic evening full of fascinating new facts, tasty & unusual gins”
Hosted by Sarah Hyndman
Two nights only
Find out more

Type Tasting x London Design Festival present:  6th, 19th & 25th September  Disruptors, Heretics, Propoganda and Revolutions: The Dystopian History of Type  Wine & Type Tasting evening   Laithwaite’s Arch, Borough Market. An immersive experience of storytelling and discovery.  “Brilliant” ,  “Sublime & crazy tall tales from the past” ,  “Wonderful” ,  “Roaring success”.    Hosted by Grant Hedley & Sarah Hyndman   Find out more

Type Tasting x London Design Festival present:

6th, 19th & 25th September
Disruptors, Heretics, Propoganda and Revolutions: The Dystopian History of Type
Wine & Type Tasting evening
Laithwaite’s Arch, Borough Market.
An immersive experience of storytelling and discovery. “Brilliant”, “Sublime & crazy tall tales from the past”, “Wonderful”, “Roaring success”.

Hosted by Grant Hedley & Sarah Hyndman
Find out more

Type Tasting x London Calling present:  18th August  Pop-up Typography Lab & book signing    Letterheads London   Take part in research for the Typographic Interventions project and other Type Tasting experiments.  Presented by Sarah Hyndman   Find out more

Type Tasting x London Calling present:

18th August
Pop-up Typography Lab & book signing
Letterheads London
Take part in research for the Typographic Interventions project and other Type Tasting experiments.
Presented by Sarah Hyndman
Find out more

Type Tasting x BDF present:  9th June  Pop-up Typography Lab    Birmingham Design Festival   Birmingham & Midland Institute Take part in research for the Typographic Interventions project and other Type Tasting experiments.  Find out more

Type Tasting x BDF present:

9th June
Pop-up Typography Lab
Birmingham Design Festival
Birmingham & Midland Institute
Take part in research for the Typographic Interventions project and other Type Tasting experiments.
Find out more

Type Tasting x D&AD present:  24th to 26th April Pop-up Typography Lab  D&AD Festival  The Old Truman Brewery, London. Updates #TypeTastingLab @TypeTasting  Find out more

Type Tasting x D&AD present:

24th to 26th April
Pop-up Typography Lab
D&AD Festival
The Old Truman Brewery, London.
Updates #TypeTastingLab @TypeTasting
Find out more

17th April  BBC Radio 4 Michael Rosen’s Word of Mouth   Talking fonts, Letraset, passive-aggressive typefaces and playing Typography Karaoke with guest Sarah Hyndman.   Listen to the show

17th April
BBC Radio 4
Michael Rosen’s Word of Mouth

Talking fonts, Letraset, passive-aggressive typefaces and playing Typography Karaoke with guest Sarah Hyndman.
Listen to the show

3rd March  The Future is Coming  P21 Gallery, London  Speaker    Find out more

3rd March
The Future is Coming
P21 Gallery, London
Speaker
Find out more

1st March  Vuoden Huiput Festival  Helsinki, Finland  Speaker & workshop facilitator    Find out more

1st March
Vuoden Huiput Festival
Helsinki, Finland
Speaker & workshop facilitator
Find out more

14th February  Type Tasting turns five  #TypeTasting5years.   Find out about five years of Type Tasting

14th February
Type Tasting turns five
#TypeTasting5years.
Find out about five years of Type Tasting

5th January  2018 Trend Tasting   Type Tasting Studio  Host    Find out more

5th January
2018 Trend Tasting
Type Tasting Studio
Host
Find out more

 
 

2017

Type Tasting x Monotype present:  7th/8th November   Design Thinkers, Toronto   Speaker  Typographic Banquet mass participation installation curator (Monotype Lounge)

Type Tasting x Monotype present:

7th/8th November
Design Thinkers, Toronto
Speaker
Typographic Banquet
mass participation installation curator (Monotype Lounge)

Type Tasting x Wellcome present:  4th–12th November   Wellcome Collection    Triage installation and Language Lab workshop   Installation curator & workshop host

Type Tasting x Wellcome present:

4th–12th November
Wellcome Collection
Triage installation and Language Lab workshop
Installation curator & workshop host

3rd November   Northern Design Festival   Speaker

3rd November
Northern Design Festival
Speaker

Type Tasting x BumbleBizz present:  28th October   BumbleBizz London launch   Typography for entrepreneurs workshop

Type Tasting x BumbleBizz present:

28th October
BumbleBizz London launch
Typography for entrepreneurs workshop

 
12th October   IFRA Fragrance Forum conference   Speaker & wine tasting host (multisensory typography)

12th October
IFRA Fragrance Forum conference
Speaker & wine tasting host (multisensory typography)

17th October   Mondaine watch press launch   Pre-dinner speaker

17th October
Mondaine watch press launch
Pre-dinner speaker

7th October   We Love Graphic Design   Copenhagen Speaker

7th October
We Love Graphic Design
Copenhagen
Speaker

Type Tasting x V&A present:  16th & 17th September   Font Selfie exhibition and workshop   London Design Festival Speaker & mass participation installation

Type Tasting x V&A present:

16th & 17th September
Font Selfie exhibition and workshop
London Design Festival
Speaker & mass participation installation

Thursday 15th June   Glug Birmingham   Speaker

Thursday 15th June
Glug Birmingham
Speaker

Event: Pride, Prejudice & Perceptions  Presented by AVM Curiosities & Type Tasting  British Academy Literature Week 2017: Adaptations and Transformations One story served three ways through sound, sight, scent and typography.  15th to 19th May 9am to 6pm Lates event Friday 19th May 7pm to 9pm   Find out more  Part of  Open Senses Festival

Event: Pride, Prejudice & Perceptions
Presented by AVM Curiosities & Type Tasting

British Academy Literature Week 2017: Adaptations and Transformations
One story served three ways through sound, sight, scent and typography.
15th to 19th May 9am to 6pm
Lates event Friday 19th May 7pm to 9pm

Find out more
Part of Open Senses Festival

Event: Book launch      How to Draw Type and Influence People: An Activity Book     Tate Modern Terrace Bookshop, London  Join us in our larger-than-life Typographic Sweet Shop for grown-ups  Friday 21st April, 6pm to 8pm  Free and open to all

Event: Book launch
How to Draw Type and Influence People: An Activity Book
Tate Modern Terrace Bookshop, London
Join us in our larger-than-life Typographic Sweet Shop for grown-ups
Friday 21st April, 6pm to 8pm
Free and open to all

Event: Wake up and Smell the Fonts     D&AD Festival Fringe   Shoreditch House, London  Multi sensory games and experiments with typography  Wednesday 26th April, 9am to 10.30am  Open to D&AD Fringe ticket holders Supported by Monotype

Event: Wake up and Smell the Fonts
D&AD Festival Fringe
Shoreditch House, London
Multi sensory games and experiments with typography
Wednesday 26th April, 9am to 10.30am
Open to D&AD Fringe ticket holders
Supported by Monotype

 

Pop Up Type Tasting Typography Lab
Stoke Newington Literary Festival
2nd & 3rd June
The Type Tasting Lab will be popping up at various festival locations throughout the weekend and inviting you to take part in experiments as part of Sarah Hyndman’s current research. Get location updates on Twitter at #TypeTastingLab.

Talk: How to Draw Type and Influence People
Stoke Newington Bookshop, London N16

Thursday 11th May 8pm (talk starts at 8.15)

Book publication: How to Draw Type and Influence People by Sarah Hyndman 
An activity book by Sarah Hyndman, Laurence King Publishing
***Book publication day***
Publication day: Monday 17th April

Workshop: Angels to Demons (Blackletter)
Learn, socialise & create session
Tuesday 7th February
Type Tasting Studio (Dalston, East London)

Workshop: Typographic Rebellion
Learn, socialise & create session

Tuesday 10th January
Type Tasting Studio (Dalston, East London)

 

2016

Event: Do You Judge a Wine by its Label?
Wine & Type Tasting

Laithwaite’s Arch, Borough Market, London
Thursday 8th December, £40

Event: Open Studio Weekend
Type Tasting studio, Dalston, London
Saturday 26th & Sunday 27th November

Talk: Never Mind the Typography
Talk at the Museum of Brands, London
Tuesday 15th November

Talk: Why Fonts Matter
Talk and workshops at Chester Literature Festival
Saturday 22nd October

Workshop: Typography & mood project
Ecole Intuit Lab, Mumbai, India
3rd to 7th October

Event: Typography for all the senses
Live experiment, New Scientist Live, London
Sunday 25th September

Event: Do You Judge a Wine by its Label?
Wine & Type Tasting, London Design Festival

Laithwaite’s Arch, Borough Market, London
Thursday 22nd, Tuesday 27th September, sold out

Workshop: What’s Your Type?
Workshops, London Design Festival

Bedales, Borough Market, London
Wednesday 21st September, sold out

Exhibition and workshop: Typographic Time Machine
V&A Museum, London

Saturday 17th & Sunday 18th September
Sponsored by Monotype

Talk: Why Fonts Matter
Talk & book signing
Tate Modern, London
Friday 16th September

Event: Dalston Type Safari
Tuesday 16th August, sold out

Event: Dalston Type Safari
Friday 5th August

Event: Dalston Type Safari
Tuesday 26th July, sold out

Event: Dalston Type Safari
Sunday 17th July, sold out

Event: Dalston Type Safari
Tuesday 12th July

Event: Letterform Live—Experimental typography
Speaker & experimenter
Wednesday 29th June

Event: Dalston Type Safari
Tuesday 21st June, sold out

Event: Open Studios, Chocolate Factory N16
Visit the Type Tasting studio and Lab
Saturday 18th & Sunday 19th June, 11am to 6pm

Event: Dalston Type Safari
Tuesday 7th June, sold out

Talk: Stoke Newington Literary Festival, London
Speaker
Sunday 5th June

Talk: Crossmodalism Gathering, London

Speaker
Sunday April 17th

Awards: D&AD New Blood
Judge
Thursday 14th April

Talk: Nicer Tuesdays, It’s Nice That
Speaker
Tuesday 23rd February

Host: Font Sunday for the Design Museum
Host
Sunday 14th February

Event: Live Type Dating Game
Host, Ruby’s Bar and Lounge
Wednesday 10th February

Event: Sunday Brunch, Channel 4
Guest, live TV interview
Sunday 7th February

Talk: Stoke Newington Bookshop, London
Book signing, Type Tasting games & a glass of wine
Thursday 4th February, 8pm, £3 entry

Book: Why Fonts Matter by Sarah Hyndman
***Book publication day***
Thursday 28th January
(Penguin/Random House website)

Talk: Creative Mornings London
Speaker ‘Eating your words’
Friday 22nd January

 

2015 / 2014 / 2013

2015

Event: Food Sensorium, Food Matters Live, London
Live experiment
Tuesday 17th November

Talk: Ampersand conference, Brighton
Speaker
Friday 13th November

Event: Science Museum Lates, London
Live jelly bean experiment
Wednesday 30th September

Interview: BBC Radio 4 Saturday Live
Live interview
Saturday September 26th

Talk: Hospital Club London
Speaker, Business at Breakfast
Thursday 22nd September

Event: V&A for the London Design Festival
Pop-up Type Tasting: Games and demos
Saturday 19th & Sunday 20th September

Event: Dalston Type Safaris, London
16th & 27th August, 9th & 26th July

Event: Stoke Newington Literary Festival, London
N16 Type Safaris and Type Taster experiences
Saturday 6th & Sunday 7th June

Workshop: D&AD workshop, Edinburgh
Typography Lab
26th & 27th May

Talk: Clerkenwell Design Week, London
Panelist ‘The People vs Graphic Design’
Tuesday 19th May

Talk: TYPO, San Francisco
Speaker ‘Wake up and smell the fonts’
Friday 1st May

Talk: South by Southwest (SXSW), Austin, Texas
Speaker, Future 15
Saturday 14th March

Book: The Type Taster: How Fonts Influence You by Sarah Hyndman, self published

Talk: Letterform Live, London
Speaker (Mike Dempsey, Angus Hyland, Sarah Hyndman, Jeremy Tankard)
Wednesday 28th January

2014

Talk: The Typographic Hub, Birmingham
Speaker
Thursday 11th December

Event: Pop-up Typography Emporium, London
Saturday 6th & Sunday 7th December

Event: Tuesday Type Taster, London
Tuesday 18th November

Talk: TEDx, Bedford
Speaker ‘Wake up and smell the fonts’
Saturday 15th November
Read about it

Event: Mindshare Huddle for Monotype
Friday 13th November

Talk: V&A for the London Design Festival, London
Speaker ‘Thinking outside the font’
September

Workshop: South by Southwest (SXSW)
Global Typography
8th March

2013

Exhibition and workshop: London is…
Victoria and Albert (V&A) for the London Design Festival
September 2013

Exhibition and workshop: Display letters
Pick Me Up, Somerset House

Type Tasting session
April 2013

Event: Typographic Swearing ’n’ Cussing
Type Tasting launch event
Valentine’s Day 2013

Photos by David Owens, Juliana Johnston and Jonathan Cherry.