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Branding incubator sessions for startups and entrepreneurs

Discover the secrets to branding your new business for success

You’ve had a brilliant idea for a business and it’s now the time to share it with the world. You want visitors to your website to engage with your vision, and you imagine handing over your business card to a potential new client with pride. Your branding is vital — it makes that critical first impression that can be difference between soaring success and simply fizzling into obscurity, no matter how amazing your idea is.

Typography is your voice or the voice of your brand or product and it impacts your revenue by:
• Establishing trust
• Communicating your values
• Enhancing and adding meaning to your message
• Telling the story of your brand or product

As a startup or an entrepreneur it’s vital for your brand to be visible in a busy world, and that it communicates its own unique story. It needs to look credible and professional so that you can establish yourself and connect with the right audience from the outset. This session will give you the foundations you need to get up and running with confidence, and to create a brand that has impact so that you can get on with making your business a success.

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Type Tasting founder and author Sarah Hyndman shares her knowledge as an experienced graphic designer and entrepreneur who has empowered businesses to find their voices and to project their visions successfully. She combines this with knowledge gained from five years of research into perception and influence of the words we read, along with here experiences judging design awards including D&AD and Penguin.

In this hour-long session you’ll go through the fundamentals you need to create you brand, with plenty of examples and opportunities to ask questions. Take home an information pack crammed with useful tips and checklists, so that you can feel confident as you focus on building your business for success.

You’ll leave feeling excited to get your idea off the ground with branding that gives you confidence.

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1-hour session £60 per person (up to five in a group)
This is an intensive group session that will take you through the fundamentals you need to create a brand that gives you the confidence to succeed.

1-hour private branding review session £300
In a private session you can bring in your brand for review and to discuss its potential for your business. Up to five in a group.

These 1-hour sessions will take place in the Type Tasting studio in London. Dates to be announced soon please get in touch to register your interest.

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Sarah Hyndman

Sarah has worked in the design industry for over twenty years. She was a consultant for WPP Group companies and exciting small agencies before setting up and running her own design business for a decade. Her long-term clients included the Almeida Theatre, Philharmonia Orchestra and Coutts Bank, and she created the branding for a wide range of startup businesses and prestigious events. Sarah is a regular D&AD judge; this year she is the jury president for the New Blood typography category. She has a Master’s degree from the University of the Arts London (distinction) where she also taught for six years alongside her commercial design practice.

Brush strokes to typography workshop


The workshop is on the first floor of a converted Victorian Chocolate Factory overlooking a pretty cobbled courtyard surrounded by artist’s studios. It is nestled in a quiet street between Dalston and Stoke Newington (please note that access is via an external metal staircase). The nearest stations are Dalston Junction and Dalston Kingsland, and there are plenty of buses (the nearest stop is Princess May Road).

Dates to be announced, please get in touch to register your interest.

Studio photo by Aya Watanabe