Public speaking

Sarah Hyndman gives mainstream and design audiences an entertaining look at human behaviour; from the idiosyncrasies of how the brain makes decisions, to the first impressions we form that alter what we taste or smell.

She shows that a font is not a font — it’s an idea, a smell, a song, a memory, a personality, a warning, a taste, a seduction… When we read, we generally look past the type to focus on the experience it describes, unaware of the assumptions that we make that alter those experiences. Sarah shows that typefaces reveal cultural codes and changing tastes, which she’s been researching and quantifying for the last few years. She gives insights into her mass participation experiments; from the surprising discoveries to the fails (and what these have taught her). Sarah believes that we should all aim to make the world a better place, and that having a better understanding of how we communicate with each other is vital to creating change.

Sarah specialises in delivering talks with originality, humour, a dash of theatre and lashings of audience participation. She makes the topic fun, engaging and enlightening for all audiences.

Sarah Hyndman is a regular public speaker and an engaging guest on radio and TV. You can arrange for a selection of pre-talk experiments to bring the topic to life and immerse the audience in the discovery process.

“Sarah’s talk was a game-changer” Lily, TYPO SF

“Sarah is a fantastic speaker – she engages audiences with a brilliant mix of warmth, good humour and real insight into her subject matter – in which she is expert. She quickly warmed up a noisy crowd and had them eating out of her hand, everyone taking part (almost unheard of) and I only heard good things about her talk afterwards.” Luke Tonge, Glug curator

2019

Kerning 2019
5th to 7th June
Faenza, Italy

Design Thinkers Vancouver
28th & 29th May

Wolverhampton University
11th February

Diálogos 2019
EASD València
8th February

Adobe San Francisco
15th January

2018

Beyond type
Peter Schmidt Group

9th November
Launch event, Hamburg

Naughty or Nice?
25th October
Museum of Brands London

Fail Better
Opening Night!

9th October
Central Saint Martins
University of the Arts London


The Future is Coming
P21 Gallery London
3rd March

Vuoden Huiput Festival
1st March
Helsinki, Finland

2017

Design Thinkers Toronto
7th November

Northern Design Symposium
3rd November
Newcastle upon Tyne

BumbleBizz London launch event
28th October
Type Tasting workshop

Mondaine watches London press launch
17th October

The Fragrance Forum
12th October
International Fragrance Association (IFRA), The Royal Society, London

We Love Graphic Design
7th October
Copenhagen

London Design Festival at the V&A
16th & 17th September
Font Selfies talk & drop-in workshop

Glug
15th June
Birmingham

2016

Never Mind the Typography
Museum of Brands London

Ampersand
Brighton

Mumbai Master Talk
Ecole Intuit Lab
Watch here

Talk & book signing at Tate Modern

Wine & Type Tasting
London Design Festival

Letterform Live for Grafik
Protein Gallery

Crossmodalism Gathering
The Proud Archivist

Nicer Tuesdays
It’s Nice That

Wine & Type Tasting
Laithwaite’s Arch

Sunday Brunch
Channel 4

Arts University Bournemouth

Creative Mornings London
The Proud Archivist

D&AD/Monotype Podcast Episode 1

Sarah speaking at South by Southwest (SXSW) in Austin, Texas, and the Glug Birmingham audience laughing as she surprises them with their font personalities.

Sarah speaking at South by Southwest (SXSW) in Austin, Texas, and the Glug Birmingham audience laughing as she surprises them with their font personalities.

An entertaining look at human behaviour; the idiosyncrasies of how your brain makes decisions, and the first impressions you form that alter what you taste or smell. Suitable for all audiences.

An entertaining look at human behaviour; the idiosyncrasies of how your brain makes decisions, and the first impressions you form that alter what you taste or smell. Suitable for all audiences.

This is not a font. It’s an idea, a smell, a song, a memory, a personality, a warning, a taste, a seduction… Hear about Sarah’s experiments with type, perception and typefaces as cultural codes.

This is not a font. It’s an idea, a smell, a song, a memory, a personality, a warning, a taste, a seduction… Hear about Sarah’s experiments with type, perception and typefaces as cultural codes.

Get in touch to book a talk

Photos by J. Aden Higgs at SxSW, Viv Cherry, Julianna Johnston, Rita Arbreu and Jonathan Cherry at Glug Birmingham.